music
May 6, 2026
'In times like this, it pays to be Italian': Mind Enterprises, the Campari-necking Italo disco revivalists who became a meme
A video of the Italian duo huffing cigarettes and pouring aperitifs on a Mediterranean balcony might have gone viral – but there’s nothing slapdash about their blissful electro evocations of la dolce vita
TL;DR
- Mind Enterprises, an Italo disco duo, became a viral meme for their image of enjoying Campari and smoking on stage.
- They encountered resistance to their on-stage habits during their North American tour but often proceeded despite rules.
- Their music blends funk, Italo disco, and Eurodance, influenced by classical training and childhood nostalgia.
- Their new album 'Negroni Love' features eclectic electronic sounds, including trance and electro reworks of classical pieces.
- The duo embraces "la dolce vita" and sees Italo disco as a counterbalance to darker electronic music, offering levity and a carefree attitude.
- They maintain an analogue identity through vintage synthesizers and a collector's approach to fashion, favoring vintage sportswear and tailored suits.
- Mind Enterprises sees their Italian identity as a positive attribute, embracing its associated stereotypes for enjoyment and cultural expression.