economy

March 4, 2026

Target is making big changes to win back customers. Here's what shoppers can expect to see

Target's merchandising leaders previewed the company's ambitious plans to overhaul key categories, including home and apparel, at an investor meeting.

Target is making big changes to win back customers. Here's what shoppers can expect to see

TL;DR

  • Target is overhauling key categories like groceries, beauty, home, and apparel to attract customers and boost sales.
  • Grocery section will feature more fresh items and expanded space.
  • A new 'Beauty Studio' will replace Ulta Beauty at Target, offering prestige brands.
  • The 'hardlines' category is renamed 'Fun101' and will focus on sports, pop culture, and trendy gadgets.
  • Home goods assortment is being rebuilt with new designs and fixtures.
  • Apparel strategy involves faster trend identification using AI and enhancing basics.
  • Target's stock saw a positive reaction to the turnaround plans.
  • The company aims to reverse four consecutive quarters of declining customer traffic.

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