Peloton is revamping its treadmills with new features in the next phase of its turnaround
With its new treadmills, Peloton aims to appeal to customers from casual workers to more serious athletes.
TL;DR
- Peloton unveiled three new treadmills and expanded its AI platform, Peloton IQ, with new features.
- The new Tread Flex starts at $2,195, making it Peloton's most affordable and first folding treadmill.
- Peloton IQ's new Run Analysis feature uses live video to score running efficiency and provide personalized guidance.
- The company is integrating with more fitness platforms, including Whoop, to act as a connected training system.
- Peloton is also expanding its distribution through partnerships like Spotify and building a commercial fitness business.