health
Sweetgreen isn't linked to cyclospora, but many customers still don't want salads: 'I didn't think it would last' this long, CEO says
Though Sweetgreen has not been linked to the cyclospora outbreak, the fast-casual chain has taken a hit as consumers steer clear of lettuce and fresh produce.
TL;DR
- Sweetgreen's CEO Jonathan Neman discusses the business impact of the cyclospora outbreak, despite the company not being linked to it.
- The outbreak has caused consumers to avoid lettuce and produce, leading to decreased foot traffic and sales for companies like Sweetgreen.
- Sweetgreen has implemented a crisis response team and focused on internal and external communications to address the situation.
- The company is promoting its hot food and other menu items, as salads constitute less than 50% of their business.
- Neman emphasizes the importance of resilience, transparent sourcing, and building trust in the brand and the produce category.
- He believes the crisis highlights the need for stronger supply chain audits, traceability technology, and preparedness for future foodborne illness outbreaks.
- Neman suggests that education, government transparency laws, and holding ultra-processed food companies accountable are crucial for food safety.