With turbulence all around, Armani plays it safe and easy in Milan
The late designer’s niece echoes his sense of relaxation, as the house seeks to prove itself to potential buyers
TL;DR
- Giorgio Armani's fashion house is preparing for potential talks regarding the sale of a minority stake to LVMH, L'Oréal, or EssilorLuxottica.
- The founder's will mandates the sale of a 15% stake within 18 months of his death, with an IPO as a fallback.
- Revenue has fallen for two consecutive years, impacting the brand's valuation amidst market turbulence.
- Silvana Armani, the new creative director, is emphasizing continuity with her uncle's design ethos, focusing on relaxed tailoring and ease.
- Recent appointments, including Dario Vitale as creative director of Emporio Armani, suggest potential future strategic shifts.
- Bottega Veneta also showcased its latest collection, reimagining the brand's signature techniques.