tech
‘Bad in every aspect’: derided low-tech animation Niu Lai rivals blockbusters at Chinese box office
Commentary about the ‘so bad it’s good’ qualities of mother and son’s movie has driven people to see it at cinema
TL;DR
- The low-tech animation 'Niu Lai' (The Cow is Coming) has become a surprise box office success in China.
- The film, made by two people over five years, gained popularity due to online discussions calling it 'so bad it's good,' turning it into a meme.
- Niu Lai has earned over 14.9 million yuan, rivaling major blockbusters.
- Some viewers see the film's crude style as a reaction against AI and a return to 'handcrafted' art.
- The film's success has drawn criticism from some industry professionals who view it as an embarrassment to the Chinese film industry.
- The creators are Xin Yumeng and Sun Lifang, reportedly a mother and son team.