tech
March 13, 2026
Nvidia may soon unveil a brand-new AI chip. A closer look at the $20 billion bet to make it happen
At its GTC conference, Nvidia is expected to share some of its vision for incorporating technology from AI chip startup Groq.
TL;DR
- Nvidia reportedly spent $20 billion to license technology from AI chip startup Groq and hire key employees, including its CEO, Jonathan Ross.
- Nvidia is expected to outline its vision for incorporating Groq's technology at its upcoming GTC event.
- The Groq deal likely aims to bolster Nvidia's offerings in AI inference, a growing and competitive segment of the AI computing market.
- Nvidia GPUs are leaders in AI model training, but the inference market is more crowded with competitors like AMD, Google, and Amazon.
- Groq's LPU technology is designed for speed and efficiency in inference tasks, particularly real-time applications.
- Jonathan Ross, Groq's founder and former CEO, previously helped develop Google's Tensor Processing Units (TPUs).
- Nvidia sees Groq as a potential accelerator similar to how its acquisition of networking provider Mellanox enhanced its ecosystem.
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