MS Now connects ‘blue dots’ at Texas fan event: ‘I always feel hope when I watch them’
Network at receiving end of White House press ban recently chose red state to host fan event as part of broader outreach
TL;DR
- MS Now held its annual fan event in Tarrant County, Texas, a Republican-leaning area, as part of a strategy to grow its audience beyond coastal cities.
- The network sees potential for growth in states like Texas, similar to the national Democratic party's outreach efforts.
- The event, 'Together In Texas: We the People 2026,' also promoted MS Now's new $7.99/month membership plan, offering exclusive content and interactions.
- Network executives emphasized a desire to connect with viewers on an individual level and move away from solely delivering news from a position of authority.
- MS Now's primetime viewership has increased by 11% this year, with significant growth among the 25-54 demographic.