economy
April 30, 2026
The $13bn World Cup: how the numbers stack up on Fifa’s 2026 balance sheet
The earnings from the tournament in the US, Mexico and Canada will make it the most lucrative competition in the history of sport, even if some of the 48 competing countries say they are struggling to make ends meet
TL;DR
- The 2026 FIFA World Cup is expected to generate $13 billion in revenue, making it the most lucrative sporting event ever.
- Key revenue drivers include global TV rights, an expanded 48-team format increasing the number of matches, and high ticket prices facilitated by dynamic pricing.
- Commercial partnerships and sponsorships are projected to bring in a record $2.7 billion.
- Despite FIFA's financial success, some competing nations are reportedly unhappy with their projected payouts, fearing losses.
- Host cities, particularly in the US, are in disputes with FIFA over operational costs such as security and transportation, with FIFA retaining most of the revenue.
- FIFA plans to reinvest at least $11.67 billion into global football development, though the distribution is controversial.
- FIFA President Gianni Infantino's annual pay package has increased to $6 million, with potential for further growth.
- Ticket prices for the final have reached unprecedented levels, with the most expensive at $10,990.
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