tech
‘Butter Birkin’: popcorn plastic It bag in demand by Devil Wears Prada fans
Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130
TL;DR
- A popcorn bucket shaped like a tote bag, nicknamed the 'Butter Birkin,' is a popular accessory for The Devil Wears Prada sequel.
- Priced around £20 and sold with popcorn in cinema chains like Odeon, it mimics high-status fashion bags.
- The 'Butter Birkin' is already appearing on resale sites like eBay for considerably more than its retail price.
- This trend reflects a broader shift towards collecting physical items as a way to demonstrate film fandom.
- Other commemorative popcorn buckets for films like Barbie and Dune have also gained popularity.
- The bag is seen as an accessible way for fans to engage with fashion themes from the film.