The age of tiramisu: a runaway dessert trend
The coffee and cream pudding has always been popular. But now it’s inspired a dedicated cafe and countless products, from drinks to ice-creams to buns. What’s behind this big cultural craving?
TL;DR
- A new cafe in London dedicated solely to tiramisu, Marrone, experienced overwhelming demand upon opening.
- Tiramisu-flavored products are prevalent across high street coffee chains, ice cream brands, and bakeries.
- Specialty vendors and viral social media trends, like 'tiramisu drawers,' are contributing to the dessert's popularity.
- Supermarkets report a significant increase in tiramisu sales, with specific indulgent versions being top sellers.
- Tiramisu is also appearing at weddings, sometimes as an alternative to traditional wedding cakes.
- Factors driving the trend include social media's reward of nostalgia and decadence, the dessert's easily communicable flavor, and the 'Little Treat Culture' in challenging economic times.
- The article concludes by questioning if the widespread adaptation of tiramisu into various products might be excessive.