Pabst offers reward after beer heist from California warehouse: ‘Ps, this is real’
Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion
TL;DR
- Pabst Blue Ribbon is offering a reward for the return of 40,000 pounds of stolen beer.
- The beer was stolen from a warehouse in Montclair, California, on August 17th.
- Police estimate the value of the stolen beer to be $70,000.
- The theft involved a fraudulent pickup, with fake documents submitted for the second heist.
- Pabst has used social media to promote the search for the missing beer.
- KitKat US also experienced a similar theft of chocolate bars in March.