Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan
TL;DR
- Instagram's CEO Adam Mosseri stated that an algorithm-free world would lead to a worse user experience with more brand content and less time spent on the app.
- He suggested that a reverse chronological feed would encourage more frequent posting, leading to an overload of content and decreased user interest.
- Mosseri described Instagram's ranking algorithm as feeling like a 'black box' but highlighted efforts to give users more control, such as opting out of topics.
- He argued that Instagram is not clinically addictive, differentiating its use from behaviors with withdrawal symptoms.
- The comments come as the Australian government plans to give users the option to opt out of algorithms on social media platforms.