economy
February 7, 2026
The American God of Water
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TL;DR
- A neighbor's comment suggests an obsession with bottled water in the current wellness trend.
- The bottled water industry has experienced significant growth.
- The U.S. retail bottled water market reached $50.5 billion in 2024.
- Annual bottled water consumption per capita has increased nearly thirtyfold in the past 50 years.
- Bottled water has surpassed all other packaged beverages in consumption.
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