'Trickflation' sells less food at a higher price in containers that look bigger
Consumer advocates are calling out "trickflation" -- the repackaging of goods in taller or fancier containers that are priced higher than previous packages but offer less substance.
TL;DR
- Consumer advocates are highlighting 'trickflation'.
- This practice involves repackaging goods in taller or fancier containers.
- The new packaging is priced higher but contains less substance.
- Consumers may be misled by the visual appearance of the packaging.