tech
February 10, 2026
YouTube star MrBeast buys youth-focused financial services app Step
YouTube star James Stephen Donaldson, better known as Mr. Beast, has acquired youth-focused financial services app Step.
TL;DR
- MrBeast (Jimmy Donaldson) has acquired the financial services app Step.
- The acquisition was made through his company, Beast Industries.
- Step is designed as an all-in-one money app for teens and young adults, focusing on financial literacy.
- MrBeast stated his goal is to provide young people with the financial education he lacked growing up.
- The financial terms of the acquisition were not disclosed.
- Step has over 7 million users and was founded in 2018 by CJ MacDonald and Alexey Kalinichenko.
- Step partners with Evolve Bank & Trust for banking services and offers a Step Visa Card.
- Beast Industries' other ventures include Feastables (snack brand), Beast Philanthropy (non-profit), and Beast Games (reality competition series).
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