tech
Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook
Meta is offering monthly guaranteed pay and boosted reach for creators to start posting on Facebook's Reels.
TL;DR
- Meta's Creator Fast Track program offers guaranteed monthly payments and boosted reach to creators on Facebook.
- Payments include $1,000/month for creators with 100,000+ followers on other platforms and $3,000/month for those with over a million followers.
- Guaranteed payments last for three months, but creators receive ongoing reach boosts and access to Facebook's Content Monetization program.
- To be eligible, creators must post at least 15 Reels on Facebook within a 30-day period.
- Meta paid nearly $3 billion to creators in 2025, with about 60% going to Reels content.
- The program aims to boost original content on Facebook, which has struggled to attract creators compared to TikTok and YouTube.
- Meta is also enhancing Facebook Content Monetization with new metrics for creators.