Starbucks adds internationally inspired menu items as part of turnaround effort

February 10, 2026

TL;DR

Starbucks launched new internationally inspired menu items on February 9th.
This is part of CEO Brian Niccol's yearlong "Back to Starbucks" turnaround effort.
The effort aims to reverse consecutive quarterly declines in same-store sales.
Same-store sales rose 4% in the most recent quarter.
New items include six bakery items and a dark roast coffee.
Two fruit-flavored matcha beverages were also introduced for Valentine's Day and will become permanent.
Other changes in the turnaround plan include eliminating charges for nondairy milk, adding personal touches, and introducing a new employee dress code.
The loyalty program was revamped into three tiers.
Starbucks also announced plans to shut down some stores with weak financial performance.

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