tech
March 7, 2026
Why is everyone so obsessed with gen Z?
Is there something different about people born between 1997 and 2012 or is it all just marketing nonsense and hysteria?
TL;DR
- Gen Z, born between 1997 and 2012, are the most studied generation due to their full immersion in technology from infancy.
- Their unique behaviors, influenced by technology, economic instability, and global events, attract significant attention from marketers and employers.
- The rise of Gen Z-driven marketing agencies reflects companies' desperation to connect with this cohort.
- Much of the analysis on Gen Z is considered marketing nonsense and hysteria, with some behaviors attributed to life cycles or the current era.
- Social media and a growing disconnect between generations fuel myths and stereotypes about Gen Z.
- Gen Z is predicted to be the richest and highest-spending generation by 2035, with their wealth contribution growing significantly.
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