The surprising truth about brown vs. white eggs: Why color really doesn't matter
Stand in front of the egg case and the choice looks like it means something. White on one shelf, brown on the other, usually a dollar or two apart. The brown ones sit next to the organic labels and the pasture-raised cartons, which makes the message feel obvious. It isn't.
TL;DR
- Egg choices in stores often present white and brown options, with a price difference.
- Brown eggs are frequently situated near organic and pasture-raised labels.
- The placement of brown eggs suggests a specific message or distinction.
- The perceived message conveyed by egg color is misleading.