tech
April 28, 2026
Matthieu Blazy’s fifth Chanel show hits Biarritz beachfront
Show features pink denim and suit printed with headlines from Gabrielle Chanel’s time in resort town
TL;DR
- Chanel's fifth show under designer Matthieu Blazy was held on the Biarritz beachfront, referencing Gabrielle Chanel's first couture house in 1915.
- The collection featured pink denim skirt suits, sporty tank tops with silk skirts, and oversized double-C logos described as 'the rock T-shirt' of Chanel.
- Models of various ages and a visibly pregnant model showcased the inclusive aesthetic, which blends high taste with a democratic point of view.
- The show included a turquoise gown inspired by an art deco mural of mermaids and a newspaper print suit referencing Gabrielle Chanel's interest in reading.
- Chanel's president of fashion, Bruno Pavlovsky, emphasized Blazy's research and ability to shape the brand for the future, catering to a large base of 'very important clients' (VICs).
- Destination shows in exotic locations are identified as a key strategy for luxury brands to gain market and mind share, with Chanel's Biarritz event followed by shows from other major brands in different cities.
- The Biarritz event extended beyond the catwalk, including a cocktail party and public screening of the show.
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