tech
Today programme suffers ‘body blow’ as BBC prioritises social and digital content
Staff at Radio 4 show, which has 5 million listeners, told making content for likes of TikTok will take precedence for correspondents
TL;DR
- BBC journalists are now prioritizing content creation for social media platforms like TikTok and Instagram.
- This shift has led to concerns that the Radio 4 program 'Today' will be deprioritized, potentially impacting its use of BBC correspondents.
- The BBC faces a savings target of at least £500 million and is adapting to changing audience habits.
- Critics view the prioritization of social media as a 'body blow' and an act of 'vandalism' to the 'Today' program.
- The BBC maintains that 'Today' remains a flagship program and that audiences will continue to receive high-quality content from its correspondents.