Taylor Swift files to trademark her voice and image amid rise in AI deepfakes

TL;DR

Taylor Swift's company filed three trademark applications to protect her voice and likeness.
Two applications cover her voice saying specific phrases, and one covers an image of her on stage with a guitar.
These trademarks are intended to protect against AI-generated deepfakes.
Intellectual property attorney Josh Gerben believes Swift's actions will encourage other celebrities to file similar trademarks.
Existing trademark laws may not fully address the challenges posed by sophisticated AI technologies.
Actor Matthew McConaughey previously filed to trademark his iconic line from 'Dazed and Confused'.

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