tech
February 6, 2026
NFL plans to have discussions with partners outside of core media for live games, media chief says
NFL plans to look outside traditional media for potential partners for live games, NFL Media chief Hans Schroeder said.
TL;DR
- The NFL plans to discuss selling rights for live games to non-traditional media companies.
- This strategy is driven by the growing influence of digital platforms and streaming services.
- The league previously sold a game to YouTube last season for approximately $100 million.
- The NFL will likely begin discussions on new media rights with traditional partners like Disney, Paramount Global, NBCUniversal, and Amazon later this year.
- There is a possibility of selling a package of international games to a media partner as soon as next year.
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