tech
January 21, 2026
Meta to begin rolling out Threads ads globally
Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.
TL;DR
- Meta is launching ads on Threads globally next week.
- Ads are seen as a significant revenue driver for Meta.
- The ad rollout will be gradual and may take months.
- Threads has over 400 million monthly active users.
- Threads is a competitor to X (formerly Twitter).
- New features, including ad formats and verification services, are planned for Threads.
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