tech
January 16, 2026
ChatGPT to start showing ads in the US
Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI product
TL;DR
- ChatGPT will begin showing advertisements to US users.
- Ads will be displayed above or below, not within, answers in a tinted box.
- Sponsored content will be shown to adult users when a relevant product or service aligns with the conversation.
- Ads will not appear for users under 18 or on sensitive topics like health, mental health, or politics.
- OpenAI believes ads can contribute to making AI more accessible.
- The company is also introducing ChatGPT Go, a new $8 per month subscription tier.
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