When grocery stores reject produce they describe as imperfect, this company steps in

TL;DR

Florida Georgia Citrus farm discards imperfect satsuma mandarins that don't meet grocery store standards.
U.S. grocery stores reject over 20 billion pounds of imperfect produce annually, valued at over $17 billion.
This food waste occurs as food prices have significantly increased.
Misfits Market, founded in 2018, buys rejected produce from farmers and sells it online to consumers.
The company aims to reduce food waste and provide access to affordable, healthy food.
Misfits Market has saved 200 million pounds of food from being trashed.
Customers like Jojo Cheng report saving 15-20% on groceries bought through Misfits Market.
The farm owner notes that rejected fruit often retains good flavor and quality.

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