tech
March 8, 2026
‘The antithesis of what Gen Z grew up with’: Love Story inspires fervor for Carolyn Bessette’s style
Influencers are doing their best to recreate Bessette’s deeply individualized style, which ironically was a refusal to follow along with what was popular
TL;DR
- The FX series 'Love Story' has fueled a widespread fascination with Carolyn Bessette-Kennedy's 90s minimalist style.
- TikTok influencers are recreating Bessette's looks, and brands are referencing her aesthetic to promote products.
- Bessette's style is defined by 90s minimalism, with a focus on designers like Calvin Klein, and is seen as the epitome of 'quiet luxury.'
- Her fashion choices were a primary medium of communication, reflecting her private nature and disregard for fleeting trends.
- A Prada coat worn by Bessette sold for $192,000 at auction, highlighting the high demand for her items.
- Bessette's influence extends across generations, with women sharing their experiences from working at Calvin Klein in the 90s.
- Interest in Bessette has also boosted sales for stores like CO Bigelow, where she reportedly bought her signature tortoise shell headbands.
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