sports
April 29, 2026
Saudi Arabia's PIF to end funding of LIV Golf league after this season
A committee of independent directors will evaluate strategic alternatives for LIV Golf after PIF pulls its funding, people familiar with the matter told CNBC.
TL;DR
- Saudi Arabia's Public Investment Fund (PIF) will stop funding LIV Golf after the 2026 season.
- A committee will explore strategic alternatives for LIV Golf after PIF funding ends.
- LIV Golf was founded in 2021 as a rival to the PGA Tour and agreed to a merger that has not yet occurred.
- The league reported nearly $600 million in losses for its non-U.S. operations in 2024.
- LIV has announced new broadcast partnerships for 2025 but faces lower TV ratings than the PGA Tour.
- The league anticipates a year-over-year revenue increase of $100 million for the 2026 season.
- Key player contracts, including Bryson DeChambeau's, are nearing expiration, and Jon Rahm's contract runs through 2027.
- LIV recently postponed a tournament in New Orleans due to its search for new funding.
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