tech
Italian coffee giant Lavazza launches single-serve tablets to make espresso in the U.S.
With Tablì, Lavazza is betting that sustainability is still a top consideration for many coffee drinkers.
TL;DR
- Lavazza is introducing its Tablì espresso tablets and brewing system to the U.S. market.
- The Tablì system uses compressed coffee tablets made of 100% coffee without binders or gelatin.
- The launch aims to compete with established single-serve coffee giants Keurig and Nespresso.
- Lavazza is focusing on the sustainability aspect of its product, highlighting a potential opening due to past environmental concerns surrounding K-cups.
- The company is heavily investing in its U.S. business, with ambitions for significant revenue growth.
- Lavazza acquired Caffemotive in 2020, leading to the development of the Tablì system over five years with over 15 patents.
- A pre-order bundle for the Tablì machine, tablets, and milk frother is available for $99.99.
- Lavazza acknowledges Keurig and Nespresso as major competitors and aims to find its own niche rather than directly overtake them.
- Keurig is also developing plastic- and aluminum-free coffee pods, with their own product called K-Rounds set for a fall launch.