music
April 3, 2026
'I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power
After a decade in pop’s underground, Larsson’s radiant fifth album turned her into one of the world’s biggest stars. It’s about time, she says, relishing the attention without sacrificing her morals
TL;DR
- Zara Larsson's career has accelerated with her album "Midnight Sun," which has led to chart success and a reinvention of her image.
- Larsson has become more personal and authentic in her songwriting, rejecting the notion that personal music must be sad.
- She is vocal about her political stances, including support for Palestine and criticism of certain US policies, which has cost her brand deals.
- Larsson prioritizes artistic integrity and fan connection over traditional metrics like radio play and chart positions.
- She has experienced significant backlash for her political statements, including losing a $3 million brand deal.
- Larsson is inspired by artists like Chappell Roan and Robyn, who embrace their authenticity and push boundaries.
- She is aiming for larger venues, like Madison Square Garden, and sees her current success as a platform for continued creative growth.