economy

January 8, 2026

Retail traders had one of their best years ever in 2025. Here's what they're buying now

Retail investors are rushing back into the market coming off a strong 2025. They're especially focused on energy stocks this time.

Retail traders had one of their best years ever in 2025. Here's what they're buying now

TL;DR

  • Retail investors bought stocks at the second-highest level in nearly eight months at the start of 2026.
  • Oil-related stocks were a primary interest, particularly after the U.S. strike on Venezuela.
  • Companies like Halliburton and Chevron saw significant retail inflows.
  • Retail interest also surged for Baker Hughes and SLB.
  • Venezuela possesses the world's largest proven crude oil reserves.
  • Retail investor interest in Chevron was high on discussion platforms but quickly shifted.
  • The long-term success of these energy bets is not yet clear.
  • Retail investors' engagement with themes, like AI previously, suggests they may persist.
  • This interest in energy might indicate a move from high-growth to cash-flow-generating stocks.
  • Retail trading also increased for oil-focused ETFs such as the State Street Energy Select Sector SPDR ETF (XLE).
  • 2025 saw record retail inflows into gold and AI stocks.
  • Retail traders' successful navigation of market dips and rebounds has improved their reputation among institutional investors.

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