Tradwives, sugar babies, and OnlyFans: Euphoria’s misogyny feels like the manosphere's wet dream

April 29, 2026

TL;DR

Cassie Howard is furious with her husband Nate Jacobs for secretly funding their luxury lifestyle with borrowed money.
The show's third season, set in the characters' early 20s, depicts women at the behest of men, fulfilling 'tradwife' fantasies or engaging in sex work.
Jules Vaughn is a 'sugar baby' dating older men for money, while Rue Bennett works as a drug mule for a strip club boss.
The article criticizes Euphoria for objectifying its female characters and portraying them with a 'manosphere-inflected fantasy' of their motives, focusing on shallow materialism.
The show's narrative is compared to the 'gamified' version of life discussed in Louis Theroux's documentary 'Inside the Manosphere', where success is measured by metrics like money and sex.
Maddy Perez shows some direction by working as an assistant but is ultimately unfulfilled and believes her calling is teaching women how to make millions on OnlyFans.
The author suggests the show's latest turn exists in the 'attention economy', prioritizing provocative content for social media engagement.

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