economy
February 11, 2026
Heineken to slash up to 6,000 jobs in AI 'productivity savings' amid slump in beer sales
Heineken's CEO told CNBC that AI will play an "important part of ongoing productivity savings" after the brewer said it plans to cut up to 7% of its workforce.
TL;DR
- Heineken plans to cut between 5,000 and 6,000 jobs, up to 7% of its workforce.
- The job cuts are intended to achieve annual savings of €400-500 million through productivity gains.
- Artificial intelligence (AI) and digitization are key components of the planned savings and the EverGreen 2030 strategy.
- The company experienced a 2.4% decline in beer volumes in 2025 but saw a 4.4% rise in adjusted operating profit.
- Heineken aims for operating profit growth of 2% to 6% in the current year.
- Outgoing CEO Dolf van den Brink cited challenging market circumstances for the results.
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