tech
How the I ❤️ T-shirt became trendy again, thanks to gen Z and anti-Trump sentiment
The design, which was conceived in the 70s, became a pop culture staple in the 90s and 00s. Now, thanks to gen Z and anti-Trump sentiment, it’s being embraced once more
TL;DR
- The "I heart" New York T-shirt, created in 1976 by Milton Glaser, is experiencing a fashion resurgence.
- Designers like Coach and Chanel have featured the T-shirt in their collections.
- Celebrities and Gen Z influencers have embraced the shirt, contributing to its trendy status.
- The T-shirt's revival is attributed to nostalgic trends, ironic reappraisal, and its meme-like adaptability.
- It has also become a symbol of city pride, particularly in contrast to divisive political sentiments.
- The design's ubiquity and global imitation highlight its status as a significant piece of city merchandise.