economy
January 1, 2026
‘It’s cooler than saying I bought this on Asos’: the big car boot sale rebrand
Whether Vinted’s to blame or TikTok’s to thank, people are flocking back to car parks in search of secondhand bargains. How did the car boot get hip again?
TL;DR
- Car boot sales are experiencing a revival, attracting a diverse demographic including families, influencers, and TikTokers.
- Younger generations find car boot sales cooler than online shopping, appreciating the uniqueness of items and the social aspect.
- Organizers are rebranding car boot sales with later start times and a more curated, 'en vogue' atmosphere, moving away from the traditional early-morning market.
- The resurgence is linked to the growing popularity of secondhand shopping, driven by the cost of living crisis, desire for unique items, and the thrill of 'the hunt'.
- While reselling apps are popular, car boot sales offer a tangible, community-oriented alternative that fosters mindful spending and person-to-person interaction.
- Fashion influencers and content creators are playing a significant role in promoting car boot sales digitally, contributing to their increased popularity and footfall.
- Selling at car boot sales is seen as a more affordable alternative to traditional retail spaces, making it attractive for resellers.
- The trend towards 'coolness' has led to increased competition, making it harder to find premium items compared to previous years.
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