fashion
March 9, 2026
McQueen faces difficult moment with fatalistic glamour at Paris show
Seán McGirr inspired by modern identity and 'London girls' in one of strongest collections to date, as brand cuts jobs and struggles for momentum
TL;DR
- Alexander McQueen has seen a 60% decline in turnover over the past three years.
- Workforce cuts have occurred at the London headquarters, with a third of Italian employees potentially at risk.
- Creative director Seán McGirr's latest collection drew inspiration from archive pieces and the 'London girls' aesthetic.
- The collection aimed for immediacy and relevancy by reflecting modern identity and performance.
- References to British fashion history, such as Mary Quant, were also present.
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