fashion

March 2, 2026

Muslim women are not afraid to be seen

At London fashion week models wore headscarves adorned with jewellery, and brands like Vela are leading the change online. For gen Z Muslim women, bolder designs are making a break from darker colours

Muslim women are not afraid to be seen

TL;DR

  • Gen Z Muslim women are opting for bold, patterned hijabs over plain styles, viewing them as a form of self-expression and cultural reclamation.
  • Brands like Vela and UK retailer Sooqlina are experiencing success with their vibrant and culturally inspired hijab designs.
  • The trend represents a departure from the minimalist, neutral-toned hijabs prevalent in the mid-2010s, which were influenced by fashion trends and a desire to blend in post-9/11.
  • These expressive styles can serve as a form of resistance against Islamophobia and a way to connect with cultural roots, particularly for women in the diaspora.
  • The growing popularity of patterned hijabs is occurring within the context of a booming global Muslim spending market for apparel and footwear.

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