TikTok's new privacy policy is sparking a backlash. Here's what to know.

January 30, 2026

TL;DR

TikTok's new U.S.-based entity has implemented a revised privacy policy after splitting from ByteDance.
Users are expressing concerns about the collection of precise location information, a change from the previous policy.
The new policy states TikTok may collect racial or ethnic origin, religious beliefs, mental and physical health diagnoses, sexual life, sexual orientation, and financial information.
TikTok claims the precise location data will be used for new services and features and that users can opt out.
Privacy advocates criticize the lack of a true choice for users, who must agree to the new terms or stop using the app.
The new policy's language regarding sensitive data processing now aligns with the California Consumer Privacy Act.

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