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April 9, 2026
Anna Wintour’s Vogue cover is more than a cameo
Her rare cover appearance with Meryl Streep may be to promote The Devil Wears Prada sequel, but it also marks a shift from elusive editor to carefully curated personal brand
TL;DR
- Anna Wintour is featured on the cover of Vogue's May issue alongside Meryl Streep, promoting "The Devil Wears Prada 2".
- The cover appearance is seen as a personal power move, affirming Wintour's continued authority at Condé Nast despite stepping back as editor-in-chief.
- This move signifies a shift in Wintour's public image from an elusive editor to a carefully curated personal brand.
- The collaboration was initiated by Chloe Malle and Meryl Streep, with Wintour initially hesitant but ultimately persuaded.
- Wintour's engagement with the film and her personal brand is seen as a way to establish 'Anna Wintour, the brand' and alter her legacy.
- Her current role as chief content officer and global editorial director allows her to retain ultimate authority while delegating day-to-day operations.