economy

February 13, 2026

Pinterest stock sinks nearly 17% as tariffs hit earnings. Here's what's happening

Many of the largest retailers have been disproportionately impacted by tariffs and have been pulling back on advertising spend, Pinterest's CEO said.

Pinterest stock sinks nearly 17% as tariffs hit earnings. Here's what's happening

TL;DR

  • Pinterest's stock closed down nearly 17% on Friday.
  • Q4 earnings were below analysts' expectations, with revenue of $1.32 billion.
  • Net income for Q4 plunged 85% to $277 million.
  • Adjusted EBIDTA was $541.5 million, below the projected $550 million.
  • First-quarter sales are expected to be between $951 million and $971 million, also below forecasts.
  • CEO cited tariff-related shocks and reduced ad spend from large retailers.
  • Pinterest plans to lay off less than 15% of its workforce and cut office space to focus on AI.
  • Citi downgraded Pinterest shares from Buy to Neutral due to visibility challenges from advertisers.
  • Goldman Sachs noted near-term pressure from macro-related headwinds like tariffs and consumer spending.
  • The company reported an all-time high of 619 million global monthly active users in Q4, a 12% year-over-year increase.
  • User growth is particularly strong among Gen Z.

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