economy
February 13, 2026
Pinterest stock sinks nearly 17% as tariffs hit earnings. Here's what's happening
Many of the largest retailers have been disproportionately impacted by tariffs and have been pulling back on advertising spend, Pinterest's CEO said.

TL;DR
- Pinterest's stock closed down nearly 17% on Friday.
- Q4 earnings were below analysts' expectations, with revenue of $1.32 billion.
- Net income for Q4 plunged 85% to $277 million.
- Adjusted EBIDTA was $541.5 million, below the projected $550 million.
- First-quarter sales are expected to be between $951 million and $971 million, also below forecasts.
- CEO cited tariff-related shocks and reduced ad spend from large retailers.
- Pinterest plans to lay off less than 15% of its workforce and cut office space to focus on AI.
- Citi downgraded Pinterest shares from Buy to Neutral due to visibility challenges from advertisers.
- Goldman Sachs noted near-term pressure from macro-related headwinds like tariffs and consumer spending.
- The company reported an all-time high of 619 million global monthly active users in Q4, a 12% year-over-year increase.
- User growth is particularly strong among Gen Z.
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