fashion
December 15, 2025
Dior, Chanel and … Veja? The ethical Paris trainer worn by A-listers and royalty
Veja doesn’t do surveys or freebies, hates greenwashing and Black Friday, and as demand for trainers wanes, it continues to go its own way
TL;DR
- Veja has sold nearly 15 million pairs of trainers worldwide over 20 years.
- The brand emphasizes social and fairtrade practices but does not conduct surveys or traditional marketing.
- Celebrities like Emma Watson and Meghan, Duchess of Sussex, have purchased Veja trainers.
- The current global demand for sneakers is down by approximately 30% year-on-year.
- Veja's most popular sneaker is the Campo, known for its spare and elegant design.
- The brand transitioned away from some vegan materials, favoring natural leather for better traceability.
- Veja operates its own cobblers to facilitate the recycling and reuse of its footwear up to five times.
- Co-founder Sébastien Kopp criticizes consumer events like Black Friday for promoting unsustainable consumption.
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