Tom Brady, famed health nut, explains his junk food endorsements in retirement: 'Moderation in all things'

TL;DR

Tom Brady has partnered with Ferrero, a major sweets maker, for a campaign tied to the 2026 World Cup.
Brady stated his stance on diet has softened in retirement, advocating for 'moderation in all things'.
He cited the need to be like a 'normal family' with children, participating in events like Halloween and birthday parties.
Brady's previous career was built on health and longevity, playing until age 45 and co-founding the wellness brand TB12.
His endorsement criteria now focus on creativity, good scripts, and fan engagement.
He continues to work out and stay hydrated but acknowledges the difficulty of maintaining a strict diet while traveling or watching games.
Brady mentioned making pancakes with Nutella for his children and considers Tic Tacs his personal guilty pleasure.
He expressed respect for people working hard to provide for their families and enjoy life.

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