‘We want to make jacket potatoes sexy again!’: how the humble spud became a fast food sensation

economy

January 22, 2026

‘We want to make jacket potatoes sexy again!’: how the humble spud became a fast food sensation

After Spudulike closed in 2024, the reign of the jacket potato seemed over in the UK. But now the favourite is back, piled with new toppings, sold by new companies and promoted all over social media by potato influencers

‘We want to make jacket potatoes sexy again!’: how the humble spud became a fast food sensation

TL;DR

Spudulike, a prominent seller of jacket potatoes, closed in 2024.
The popularity of the jacket potato is returning in the UK.
New companies are selling jacket potatoes with updated toppings.
Social media influencers are promoting jacket potatoes online.

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