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December 23, 2025
Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood
"The economy, the wars, everything is really depressing and serious, whereas toys just bring a little bit of joy back into life," one toy director said.
TL;DR
- The economy and wars are causing widespread depression and seriousness.
- Toys provide a source of joy and happiness.
- They offer an escape from difficult global circumstances.
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