tech
January 15, 2026
Matthew McConaughey trademarks ‘All right, all right, all right’ catchphrase in bid to beat AI fakes
The Oscar winner intends to combat misuse of the famous line from Dazed and Confused by creating ‘a clear perimeter around ownership’
TL;DR
- Matthew McConaughey has trademarked his image and voice, including his catchphrase "All right, all right, all right."
- The trademarks are intended to prevent unauthorized use by artificial intelligence.
- McConaughey aims to establish clear ownership and consent protocols for the use of his likeness and voice.
- Concerns about AI-generated images and the use of digital body scans have been rising in the entertainment industry.
- McConaughey has also partnered with AI audio company ElevenLabs, in which he is an investor.
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