Glowing javelins and a $10m prize fund usher in a brave new world for track and field
The Ultimate Championship aims to revolutionise the sport with promises of bigger prize money and a greater role for athletes
TL;DR
- The new World Athletics Ultimate Championship features augmented reality, glowing equipment, and a $10 million prize fund.
- Top sprinters could earn significant amounts for short periods of work, a change celebrated by former athletes like Usain Bolt.
- World Athletics plans to take control of its commercial and broadcast rights from 2030, moving away from its current contract with Dentsu.
- There is discussion about Seb Coe potentially leading a new commercial arm for World Athletics.
- Innovations from the championship may be integrated into future World Championships and Olympic Games.
- Athlete involvement in the event's planning and presentation is a key feature, with initiatives like red carpet introductions.
- BBC has increased its coverage due to strong viewing figures for track and field events.
- Significant prize money is available, with winners receiving $150,000 and even eighth-place finishers earning $10,000.