economy
February 22, 2026
As American Girl turns 40, Mattel grapples with bringing dolls into a new era
American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
TL;DR
- American Girl is celebrating its 40th anniversary.
- The brand has experienced sales growth for the past five quarters.
- Revenue is still substantially lower than its peak performance.
- Mattel, the parent company, is facing industry-wide pressures.
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