economy

December 31, 2025

Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year

The retailer's insiders picked up shares near the end of a rough year.

Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year

TL;DR

  • Nike insiders bought shares as the company faced a challenging market year.
  • Nike's stock has fallen approximately 19% in 2025, marking its fourth straight down year.
  • Apple CEO Tim Cook, a Nike director, increased his stake by about 90% with a purchase of 50,000 shares.
  • Board member Robert Holmes Swan and Nike CEO Elliott Hill also bought shares.
  • The company has experienced weak sales in China and faced tariff issues.
  • Analysts have a generally optimistic outlook, with an average buy rating and a price target suggesting a potential 21% rise.
  • Nike's stock has lost nearly half its value over the past three years.

Continue reading the original article