tech
February 4, 2026
Amazon makes Alexa+ AI assistant available to everyone in the U.S. nearly a year after launch
Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the service.

TL;DR
- Alexa+ is now available to all U.S. users, launched almost a year after its initial preview.
- A monthly subscription of $19.99 is required for access, but it's free for Amazon Prime members.
- The new Alexa+ is designed with generative AI, capable of handling multiple queries and acting as an agent for users.
- User engagement with Alexa+ has significantly increased, with users having more conversations compared to the classic Alexa.
- Amazon is revamping Alexa in response to the growing popularity of AI chatbots like ChatGPT, Gemini, and Claude.
- The new Alexa+ emphasizes website and app interaction, shifting from the original Alexa's primary reliance on Echo smart speakers.
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